Bring Back the Aspartame... Ace-K Addition Works Too

Coke has done it again - redemption is theirs.

This month marked the release of the new zero-calorie formulation - Coke Zero. The Web site's moniker boasts it's a taste "119 Years in the Making," and you know what... they're right.

I'd previously blogged about this product back in March, but thought the introduction would be focused on marketing tactics... that Coke Zero would be an additional avenue to target a new audience... potentially males turned off by the feminine connotation of "diet."

Forget marketing... this is all about taste. Coke Zero is fabulous. I am incredibly impressed with this product. Especially after the bad taste left in my mouth from my Diet Coke with Splenda experience. I was begging for my comfort taste of cola with aspartame. Coke has fought back with a vengeance and in my opinion completely redeemed themselves. This time, throwing Acesulfame-K into the mix, blending it with aspartame, has changed the taste in a positive direction.

Coke Zero tastes the closest to "regular Coke" I think is possible. I love the taste of Diet Coke... like it better than regular Coke actually. But man... this new drink is really good. I won't give up my Diet Coke, but I WILL add Coke Zero to my shopping list. Possibly even include it in my Friday cocktail. (Is it 5:00 yet??)

Try it out. Let me know what you think. It's 5:00 somewhere.