G. Love and Special (Diet) Soda

Anyone seen the new Coke Zero commercial? Man you've gotta love G. Love... from the days of "Baby's Got Sauce" and "Cold Beverages" and beyond. The commercial is set in G.Love's hometown of brotherly love -- Philly, PA -- and shows the singer jamming along with some other Gen Y'ers (I guess that's what we're called?) on the roof of a building. According to this article in Beverage World, it's actually a play on a 1970s Coke commercial called "Hilltop." The updated version (nicely coined "Chilltop") is supposed to target 18-24 year olds. I guess they figure we weren't alive for the original commerical, so we won't mind a recycled version.

But actually, the idea works for me -- I think it's a great commercial. Nice jam/jingle, more hip tone. It's something that may actually appeal to people my age. And I'm always glad to see good musicians getting a spotlight even though they may not be at the pinnacle of pop stardom. We've already had the Britney's and the P.Diddy's of the world promoting products left and right. It's nice to give a deserving artist his due. I may or may not be biased since I did score a picture with and autograph from G.Love (Garrett Dutton is his real name) once when I saw him play in Atlanta. (You always remember the nice ones.)

So let's "teach the world to chill, take time to stop and smile..."