Celsius Negative-Calorie Diet Soft Drink

Those in the Carolinas, Florida and St. Louis now hear this:

The first negative-calorie soft drink, Celsius, is available in major convenience stores in your area. You read it correctly... not zero calorie... NEGATIVE calorie. Sounds hokey right?

Steve Haley, president of Elite FX -- the company that has enriched our lives with this new product -- claims that, "Celsius is the first soft drink that has been proven to boost your metabolism naturally so you burn more calories than you consume, creating `net-negative' calories." This is possible through a formula that includes "natural botanicals," micronutrients, amino acids and caffeine.

At first you think, this is incredible. How is this actually possible? I just can't seem to believe that a simple drink could actually raise your metabolism enough that it would effectively cause a noticeable calorie-burn... at least one noticeable enough to result in weight loss. However, a research study conducted at the International Society of Sports Nutrition earlier this year confirmed the calorie-burning properties of Celsius. The press notes, "Drinking one 12-ounce bottle of Celsius increases metabolism by more than 12 percent over a 3-hour period, which translates into burning up to 77 calories, based on an individual's metabolism."

I'm happy with my diet soda. It's a comfort "food" with no effect on my diet, no effect on my health. It's just a happy companion. But the possibility of turning this into something more... creating something that is actually a functional food... is at the same time disturbing and kinda cool. Cool because, hey... it's just one thing to make my life easier. After all I have been struggling lately with extra pounds, no doubt from excess calories. Disturbing because as I look into my crystal ball, I see people using a product like this as a crutch to lose weight or improve their health. I imagine people skipping workouts and chugging negative calorie drinks instead. These same people who will become grossly upset when they don't lose any weight. I envision people missing the point.

Regardless, it's here... in three flavors no less (cola, lemon-lime and ginger ale)! Someone who has access to it, try it and let me know what you think. My curiosity has definitely been piqued.

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