Tuesday, April 18, 2006

The Cult of Diet Coke

Are you part of the Cult of Diet Coke? According to this web site, “The Cult of Diet Coke is strong and lavishly devoted, making their beverage of choice the undisputed leader in diet sodas for the last two decades and the third-most popular soda in the Untied States, trailing only Coca-Cola and Pepsi.

I have recently noticed that members of the Cult of Diet Coke work in my office. These people are avid fans of Diet Coke and scoff and turn their noses up at any other brand. I am an equal opportunist when it comes to diet soda but not these people!

“Diet Coke is asked for, by name, in contract riders from a wide variety of artists, ranging from Michael W. Smith to Nine Inch Nails. The old rockers love it – REO Speedwagon, Night Ranger and the Beach Boys demand Diet Coke. So do divas Mariah Carey, Elton John and Cher. Country fried superstars Toby Keith, Shania Twain and LeeAnn Rimes can’t get enough. R&B and rap artists TLC and the Black Eyed Peas want their Diet Cokes, too. Even the Chairman of the Board, Frank Sinatra, had a six pack or two in his dressing room,” notes Eric Gillin.

Wow! It seems like a lot of people really love their Diet Coke. I’m all for it – if you find a drink you enjoy (especially if it’s calorie-free), then go for it!

The article goes on to discuss the history of Diet Coke, the urban myths surrounding low-calorie sweeteners and makes some brief mention of TaB. By the way, if you’re a TaB fan you should check out ilovetab.com. It’s a web site strictly devoted to the soda and its fans.

In other news, I’m off the diet just for today. We had an Employee Appreciation breakfast and I decided to show my office how much I appreciate them and allow them to watch me scarf down every crumb of food in sight – trust me, it’s pretty amusing to watch.

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