Wednesday, December 13, 2006

Diet Coke Just Keeps Getting Better

According to some reports, Coca-Cola will launch a new version of Diet Coke in the Spring of 2007. This version of Diet Coke will be the first nutrient-enhanced carbonated soda to be offered by a major brand, according to Beverage Digest.

Now, Coca-Cola’s not confirming or denying the reports but a representative did note, “”We’re always looking to innovate around existing brands. And we’re also looking at new opportunities.”

Now if that’s not a PR way of saying, “Yes, we’re coming out with a nutrient-enhanced Diet Coke,” then I don’t know diet soda. And, I know diet soda.

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posted by Elaine @ 10:43 AM   |