I read an article the other from the Wall Street Journal and it made me realize just how much power bloggers really have. According to the article, Mr. Rui Chenggang of China noticed there was a Starbuck’s located inside of Beijing’s famous Forbidden City. Mr. Chenggang is a blogger and wrote about the situation stating the Starbuck’s “really is too inappropriate for the world’s impression of the Forbidden City. This isn’t globalization, this is the erosion of Chinese culture.” Mr. Chenggang wasn’t necessarily opposing the notion of Starbuck’s, just the fact that it’s located in the Forbidden City.
Within a week, this blog post became known throughout the country and journalists parked themselves outside of the café to report on the story. Even authorities began to consider shutting down the establishment. A decision has yet to be made but it certainly makes you stop and think.
I must admit that when I read this article, I thought to myself, “Ha! Bloggers might even be able to take on Starbuck’s. Not that I have anything against Starbucks – half the time it’s the only that keeps me functioning throughout the day.
What’s the moral to this story??? If you see something you don’t agree with or something that irks you, your blog is a great place to go and you might even get a little attention by doing so.
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