Tuesday, October 09, 2007

Sweat Flavor?

Jones Soda, known in the past for flavors like Turkey & Dressing and Pumpkin Pie, has launched a new collector's pack of sodas commemorating the 2007 season of their hometown Seattle Seahawks.

If you look real close at the second bottle from the left in that package you'll notice the flavor "Perspiration." Are you kidding me? Is "perspiration" really what you want to be thinking of when you need soda refreshment?

Oh, and this quote from Jones CEO Peter van Stolk is equally cringe-inducing, “Now, you can enjoy all the sweat and dirt an NFL player experiences..."

It reminds me of a soda marketed in Japan and the rest of Asia that I've heard about: Pocari Sweat. Hopefully this is not a trend!

I've liked some of the more unique flavors from Jones in the past, but they can count me out on this one.

As a bonus, enjoy this Pocari Sweat ad via YouTube. I'm digging the song they use!

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