Those Holiday Cans Must Be Really Working Out! Diet Coke, Coke Zero

According to USA Today, Coke Zero has been doing gangbusters for The Coca-Cola Company, and is one of the most successful new products to come along in a long time.

Some interesting parts from the story:

• Coke is really hitting their goal of targeting men with Coke Zero: "Men are about 45% of Diet Coke drinkers but about 55% of Coke Zero buyers."

• Some cool analysis from John Sicher of Beverage Digest: "There are many people who like the taste of Coke Classic but who did not transition to Diet Coke when they got older. Coke Zero is keeping them in the Coca-Cola franchise."

• Further analysis from a JP Morgan beverage analyst: "Coke showed they can take a product that maybe got a little lost at the beginning and turn it around..."

I could tell from comments here and elsewhere that Coke Zero was becoming a big success, and now here's the proof.

So, what do you like about it?

As a bonus, here's an extended version of one of the ads that USA Today says is really reaching consumers: