This story at SI.com has some good background on the development of the now ubiquitous sports drink, including how it tasted at first:
"It sort of tasted like toilet bowl cleaner," said Dana Shires, one of the researchers.
"I guzzled it and I vomited," Cade said.Dr. Cade was featured in this recent commercial starring sportscaster Keith Jackson:
"Naturally, we called our stuff Gatorade."