Take it to the Max!

Joining the battle, Pepsi announced it will roll out Diet Pepsi Max in stories in June. The diet soda is described as “an invigorating zero-calorie cola with extra caffeine and a touch of ginseng.” These companies are really having to get creative to beat the competition!
Now I’m one of the few people out there who actually enjoys both Diet Coke and Diet Pepsi. I know, I know, I’m amazing and incredibly open-minded aren’t I? Yeah right. Actually I just appreciate the beverages for what they are. To me, Diet Coke tastes nothing like regular Coke and it isn’t supposed to. Diet Pepsi however tastes more like Pepsi so when I’m in the mood for something sweeter, I go for that one.
Anyways, enough of my rambling and back to Diet Pepsi Max. According to BevNet,
“Diet Pepsi MAX is for 25-34 year-old diet drinkers, as well as transitioners-- those making the switch from regular colas to diets. Nearly 80% of adult consumers say that maintaining energy is a top priority and nearly 60% find that there's not enough time in the day to do the things they need to do. Diet Pepsi MAX serves up the invigoration they're looking for in a familiar, great-tasting beverage - a zero-calorie diet cola.”
As your trusty diet soda expert, I’ll be on the lookout for this drink and will give you my humble opinion on how it tastes.





