I love seeing what's new in the world of diet drinks, sports drinks, energy drinks or otherwise, even if I stick to old favorites like Diet Pepsi, Diet Coke, and Diet Dr Pepper. The very cool web site BevNet announced the winners of their Best New Products of 2007 awards. Honestly, even though I try to keep up with new products and trends, I have never heard of most of these. I have started to see Steaz Energy drink at a few independent coffee shops recently, but haven't had the chance to try it yet.
Both big and small companies had representatives among the winners. "The winner of the Best Packaging Innovation award, NOS, is owned by the Coca-Cola Co. and Mark Hall, the president of energy drink giant Monster, was named Beverage Executive of the Year. But freshman efforts like the kids’ bottled water, bot (Best Children’s Product), and fast-growing Yerba Mate tea company, Bombilla & Gourd (Best Non-Carbonated Product), also produced award-winning drinks."
So it looks like 2007 was a great year for beverages. I think the trend I liked was the proliferation of diet cherry colas that I talked about here. What new products would you like to see in 2008?
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