Emphasis on Diet Drinks

Interesting article in the Atlanta Journal-Constitution today about Pepsi's plan for 2008:

"PepsiCo Inc. will make a strong pitch this year for its Diet Pepsi Max and SoBe Life Water beverages to counter moves by Coca-Cola, which is aiming to win consumers with its Coke Zero no-calorie soda and Glaceau line of enhanced waters."

I think this article, even though it focuses on business aspects, really points out how varied and diverse the range of low-calorie beverages is. Whether it is from Pepsi, Coke, or Cadbury. The options when it comes to soft drinks, sports drinks, energy drinks is mind-boggling sometimes. I am all for the multitude of choices; it gives those trying to get an advantage while watching calories the choices they deserve.

AJC: Pepsi emphasizes diet drinks, water