Thursday, April 03, 2008

Dr. Pepper, Kings of Marketing?

As a GNR fan from back when I used to watch November Rain on MTV every day, I was floored when I saw this genius promotion from Dr. Pepper.

The pertinent part from:

Official Dr. Pepper Press Release

DR PEPPER WILL GIVE EVERYONE* IN AMERICA A FREE SODA IF AXL ROSE RELEASES NEW GUNS N’ ROSES ALBUM, CHINESE DEMOCRACY, IN 2008

*Guitarists Slash and Buckethead Will Not Be Eligible For Free Soda

What a great campaign! I don't think anyone thinks that this album will ever actually be released, but I'm looking forward to that free Dr. Pepper. Make mine diet!

Promotion blog: Chinese Democracy When?
Cool info at Losanjealous: Dr. Pepper Serves Up Arguably Brilliant Guns 'N Roses Press Release

for good measure, watch November Rain below:

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posted by Elaine @ 3:44 PM   |