Friday, February 25, 2011

A campaign with heart


I love when my favorite products get involved with worthy campaigns. In this case, Diet Coke is helping raise awareness of heart disease in women through television and online advertising and visibility on more than 6 billion packages of Diet Coke. For the fourth consecutive year, the beverage company has teamed up with the National Heart, Lung, and Blood Institute's The Heart Truth® campaign to help make women more aware of the danger of heart disease and inspire them to take action.

Now and through the end of March, limited-edition designs will be featured on Diet Coke cans and bottles. The campaign also includes an online game of "Capture the Flag" throughout the month of February - which is American Heart Month - where consumers can plant and capture real and online flags to generate donations to heart health programs from Diet Coke.

So share your love for heart health. Go buy a Diet Coke, play an online game of capture the flag or order heart-friendly wallpaper or screensavers and icons.

0 comments: