Have you seen the ads for the new Dr Pepper Ten? The TV commercials are actually marketed at men, featuring muscular soldiers in the jungle battling snakes and bad guys.
"Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda," a man says as he attempts to pour the soda into a glass during a bumpy ATV ride. "You can keep the romantic comedies and lady drinks. We're good."
A diet drink aimed at men and not women? Blasphemy! The soft drink was apparently developed after the company's research found that men shy away from diet drinks that aren't perceived as "manly" enough. The ad campaign stresses that unlike "girly" diet drinks, Dr Pepper Ten is for the bros. Regular Dr. Pepper has 150 calories and 27g of sugar. Diet Dr. Pepper has zero calories and zero sugar. Dr. Pepper Ten has 10 calories, 2g of sugar, and promising to provide the same "23 flavors" as original Dr. Pepper. Also, Dr. Pepper Ten comes wrapped in "gunmetal gray" and has four bullets on the label.
Although Dr Pepper Ten is not the first diet soda aimed at men, the somewhat controversial campaign is the first to be so overt about courting men who want to drink a soda with fewer calories. A Facebook page for the drink contains an application that allows it to exclude women from viewing content, which includes games and videos aimed at being "manly." There is also a "man quiz" with questions on activities like fishing and hunting.
So, what do you think ladies? I'm all for more low-cal, tasty beverage options but would something like this turn you off the product? What about any of you fellas?
0 comments:
Post a Comment