Wow. I thought I was pretty "in the know" when it comes to the world of diet drinks, sports drinks and energy drinks, but in looking at BevNet's "Best of 2011" list, it seems there are a lot of new products I need to check out.
Both big and small companies had representatives among the winners. The "product of the year" award went to ZICO Chocolate flavored Coconut Water, while Monster Rehab took "best energy drink" honors. Mamma Chia won the "best non-carbonated beverage" category and "best social or interactive marketing" went to Coca-Cola Freestyle, the on-site soda delivery system that allows consumers to build custom tailored beverages. A few of the unfamiliar? Deluxe Honeydrop, Greater Than and Aloe Gloe. Looks like I've got some taste tests to do soon!
So it seems 2011 was another good year for beverages. What types of products would you like to see more of in 2012?
0 comments:
Post a Comment