Monday, January 21, 2008

G2 (I thought it was a TV station too!)

In the back of my head I remembered reading a few months ago that a new lower calorie version of Gatorade would be available soon, but until seeing some ads on TV recently, had completely forgotten about it.

Here is what Money magazine had to say about it back in September:

"G2, a low-calorie electrolyte beverage with 25 calories per eight-ounce serving, is designed to keep athletes hydrated when they're not training or competing, the company said."

One of the complaints I've seen about sports drinks before is the sometimes high calorie content that comes along with all that stuff you need to replenish yourself after a long workout, running a 5K, playing a game of flag football, or working construction in high heat. It appears that G2 provides that without all those extra calories. Sounds good to me!

Gatorade has a web site introducing the new drink here: Introducing G2

Check out one of the TV teasers below featuring Yankee shortstop Derek Jeter:


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posted by Elaine @ 1:20 PM   |

Friday, October 12, 2007

What are athletes really reaching for?


Could it actually be a children's beverage with a picture of a teddy bear on it?

Well, according to the New York Times, athletes from Major League Baseball to the National Hockey League are eschewing heavily marketed sports drinks like Gatorade and Powerade for Pedialyte, made by Abbott Nutrition.

Definitely give the Times story a read; it's something I never would have thought of, but apparently it is now reaching into the amateur ranks.

My favorite quote from the story comes from Bob Murray, the director of the Gatorade Sports Science Institute: “Pedialyte is certainly better for diarrhea than Gatorade...”

And with that...I have to leave!

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posted by Elaine @ 2:21 PM   |