Thursday, May 22, 2008

Aloe In Your Drink?

Sure, aloe is great in lotions and creams, but what about in your beverage? The new drink Alo aims to find out if there is a market for it.

From a recent press release:

"ALO is a refreshing line of unique drink alternatives made with real aloe vera pulp. Our drinks are all natural, with no preservatives, no artificial colorings, and no artificial flavors. Two flavors are currently available, with more in the works: ALO Exposed—our original blend infused with real aloe vera pulp, and ALO Awaken—our unique blend of aloe vera and real wheat grass extract for that extra zing in your step!"

I'm not sure where to buy this yet, but, you know me, I'll definitely give it a shot.

Let me know if you see it in the wild!

BevNet: New beverage features aloe as core ingredient

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posted by Elaine @ 6:53 PM   |

Tuesday, May 06, 2008

Mars and Wrigley

No idea how this totally slipped by me, but a friend in Chicago alerted me to the really big news in the candy industry concerning the merger of Mars, Inc. and The Wm. Wrigley Jr. Co. Not much for me to say on the matter, except that I love Juicy Fruit and M&M's (yum! almond!).

Here's a cool little picture slide show from the Chicago Tribune: Mars/Wrigley Merger

Some videos for you:

I love the song in this M&M's ad (it's This is the Day by The The, if you're interested)



and thinking of Juicy Fruit reminds me of this awesomely funky song by Mtume!

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posted by Elaine @ 7:23 PM   |

Wednesday, March 05, 2008

Taste of Tava

Sometimes there are definite advantages to being the writer of the I Love Diet Soda blog...like free beverages. I was lucky enough to be able to sample the new zero calorie sparkling beverage from Pepsico, Tava. I know a lot of people are moving away from soft drinks, so these flavored sparkling waters might be just what they are looking for. I like all the flavors, very fruity and nicely sweet, but must say that the black cherry citrus was my favorite.

I like the cool names for the flavors too: Brazilian Samba, Mediterranean Fiesta, and Tahitian Tamure. Are you like me and don't know what a Tamure is? Check this out then. All of this makes me want to grab some of these and be in the sand and surf.

Although, I'm not in the target demographic (apparently men and women aged 35 to 49, according to this story) I don't have any problem recommending this new calorie free drink.


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posted by Elaine @ 12:00 AM   |