Billboard Innovation

A friend in Chicago alerted me to the story about this amazing billboard near Wrigley Field.

In an effort to promote their salad menu, McDonald's has put up this billboard that features (I can hardly believe it!) REAL LETTUCE!!!

Read what Crain's Chicago has to say about it.

I'm all for the promotion of McDonald's salads. It's important to have healthier options available, and some of the salads at McDonald's look pretty appetizing. Get the dressing on the side, pair it up with a Diet Coke, and you have a quick, healthy meal.

While you're at it check out this CRAZY billboard for McDonald's; I really wish I could have seen that one. I know I would have sat and stared at it all day.

What are you innovative ideas for outdoor advertising?

Just Chill...

Reports are circulating that Coca-Cola is about to unveil a new type of soda – the super-chilled soda that is. According to the UK’s Mirror, “Coca-Cola has invented a bottle that chills on the inside when the top is twisted off.”

During the summer (and all year-round really) I love an ice-cold glass of diet soda. The problem comes when the ice melts and suddenly my flavorful soda tastes like water. It’s disgusting.

These new “super-chilled” sodas must be kept in special vending machines to regulate their temperatures. Once a consumer opens the soda, a mechanism inside the beverage creates ice out of the soda so the liquid is never diluted with water.

The line will begin its trial run in the UK first, and the first soda Coca-Cola will roll out will reportedly be a new drink called the Sprite Super Chilled.

I’ll keep you informed on any new developments but keep your eyes and your ears peeled.