Red Bull Cola?

Interesting article over at BevNet.com about a cola offering from Red Bull. It's full of some inside baseball industry stuff, but the fact that Red Bell is bringing a cola to market is very interesting to me. All of the stuff I've been reading for the past two years talks about how conventional carbonated soft drinks are on the way out, to be replaced by waters, energy drinks, and sports drinks. If Red Bull is looking to enter the soft drink business, maybe cola isn't as dead as some have said.

Apparently, this cola will be all "natural." Whatever that means. There isn't any regulation on the use of the term natural, and it gets thrown on all sorts of items. Also, just because something isn't natural doesn't mean that it is not safe or healthful.

All of this doesn't mean that the new cola will succeed. From the article: “I think there'll be some initial trial, but as far as long term, I don't know if cola energy will make it," Wrathaol said.

The recent success of Coke Zero has kind of bucked the trend. I know there will always be a spot in my fridge for a pack of diet soda. I can't be the only one.

BevNet: Industry insiders unsure of Red Bull's "Simply Cola"