Another New Product

Seems like new stuff keeps hitting the shelves faster than I can sample it and get up a post. BevNet reminded me of a new product I had been meaning to get something up about, but had simply forgotten.

In partnership with Coca Cola North America, Caribou Coffee has some new iced coffee beverages on stores shelves and in coolers. I've picked up a couple of bottles of the regular flavor and really like the cool aluminum bottle packaging. The taste is not as sweet as most of the other iced coffees I've had, and at 120 calories, it's not going to kill your diet or waistline either.

Check out the BevNet review here: Caribou Coffee.

Here is some information from Coke. I like that name for the bottle Alumi-Tek, feels so sci-fi.

While doing a little research for this post, I found this great site from Coke that details all new products: New Products. Pretty awesome!

Those Holiday Cans Must Be Really Working Out!

According to USA Today, Coke Zero has been doing gangbusters for The Coca-Cola Company, and is one of the most successful new products to come along in a long time.

Some interesting parts from the story:

• Coke is really hitting their goal of targeting men with Coke Zero: "Men are about 45% of Diet Coke drinkers but about 55% of Coke Zero buyers."

• Some cool analysis from John Sicher of Beverage Digest: "There are many people who like the taste of Coke Classic but who did not transition to Diet Coke when they got older. Coke Zero is keeping them in the Coca-Cola franchise."

• Further analysis from a JP Morgan beverage analyst: "Coke showed they can take a product that maybe got a little lost at the beginning and turn it around..."

I could tell from comments here and elsewhere that Coke Zero was becoming a big success, and now here's the proof.

So, what do you like about it?

As a bonus, here's an extended version of one of the ads that USA Today says is really reaching consumers: