Billboard Innovation

A friend in Chicago alerted me to the story about this amazing billboard near Wrigley Field.

In an effort to promote their salad menu, McDonald's has put up this billboard that features (I can hardly believe it!) REAL LETTUCE!!!

Read what Crain's Chicago has to say about it.

I'm all for the promotion of McDonald's salads. It's important to have healthier options available, and some of the salads at McDonald's look pretty appetizing. Get the dressing on the side, pair it up with a Diet Coke, and you have a quick, healthy meal.

While you're at it check out this CRAZY billboard for McDonald's; I really wish I could have seen that one. I know I would have sat and stared at it all day.

What are you innovative ideas for outdoor advertising?