I recently noticed this interesting news item via the Calorie Control Council website. With two-thirds of U.S. adults and almost one-third of children and adolescents overweight or obese, a new report shows that a diverse range of consumers are increasingly focused on weight loss and weight maintenance within a broadening context of personal health and lifestyle issues.
The report, which was issued by market research publisher Packaged Facts, shows a shift toward weight management and healthy habits. Packaged Facts estimates the global weight loss and diet management market -- including diet food and drinks, weight loss programs and services, weight loss drugs and natural therapies, and surgical interventions -- reached $26 billion in 2009. Diet food and drinks was the largest category, with $18 billion, or 73 percent, of total worldwide sales.
The development of foods and beverages that provide satiety, or hunger satisfaction, is projected to be one of the hottest trends in weight management in the coming years.
What do y'all think? Are Americans focused on diet foods more than ever or are we a nation constantly looking for the next super-sized meal? Chew on that one while I go search for a Diet Cherry Coke.
[ About diet and watching calories ]
